About

A focused practice for consequential decisions.

34 Advisory was built on a simple conviction: owners and investors are best served by independent advice and analysis they can actually verify.

Who we are

Independent advice at the intersection of real estate and capital.

34 Advisory is an independent advisory practice working across real estate and financial markets. We advise owners, investors, and lenders on the decisions where property strategy and capital strategy are inseparable — acquisitions, financing, repositioning, distressed situations, and exits.

Founded in 2022, 34 Advisory grew out of more than a decade spent guiding clients through their most consequential financial decisions. Its founder spent twelve years at a middle-market restructuring and turnaround advisory firm, working as a generalist across a broad range of industries and situations while developing particular depth in real estate. That pairing — wide-ranging financial and restructuring experience alongside real estate specialization — is the foundation of the firm’s integrated approach today.

Our work spans residential and luxury property, hospitality and lodging assets, and credit and special-situations analysis. What stays constant is the standard: verified data, transparent modeling, and counsel that is genuinely independent.

What guides us

Principles, not pitches.

I.

Independence

We are paid for judgment, not for closing a deal. That alignment is the foundation of trustworthy advice.

II.

Rigor

We default to verified figures over estimates. Every model is built to be interrogated, not taken on faith.

III.

Clarity

Complex capital and property questions deserve plain answers. We tell clients what we'd do, and why.

IV.

Discretion

Engagements are confidential and handled directly. Your situation does not become someone else's case study.

Leadership: George Henderson, Founder. He founded 34 Advisory in 2022 after twelve years at a middle-market restructuring and turnaround advisory firm, where he worked as a generalist across a broad range of industries and situations while building particular expertise in real estate. He advises owners, investors, and lenders on the decisions where property strategy and capital strategy meet, bringing rigorous, independent analysis and a principal’s direct attention to every engagement.
Work with us

Bring us the question that's keeping the decision open.

We take a limited number of engagements so each receives senior attention. Reach out to see whether we're the right fit.

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